Joris Coaching
Logo Reconstruction & Refinement
Joris Coaching already had a recoginzable logo worth preserving. Rather than redesigning it, the goal was to refine the existing artwork and rebuild it as a dependable foundation for consistent use.
Working from the client's original references, Brian manually reconstructed the J/C symbol, refined its geometry and accompanying typography, and prepared coordinated logo variations for use across different applications.
Joris Coaching
Logo Reconstruction & Refinement
Joris Coaching already had a recoginzable logo worth preserving. Rather than redesigning it, the goal was to refine the existing artwork and rebuild it as a dependable foundation for consistent use.
Working from the client's original references, Brian manually reconstructed the J/C symbol, refined its geometry and accompanying typography, and prepared coordinated logo variations for use across different applications.
An established identity worth preserving
Joris already had a distictive J/C monogram and a clear visual direction. The objective was to retain what worked while rebuilding the supplied artwork into clean, scalable vector geometry.
An established identity worth preserving
Joris already had a distictive J/C monogram and a clear visual direction. The objective was to retain what worked while rebuilding the supplied artwork into clean, scalable vector geometry.
Reconstructing the approved identity
Working from the original artwork, Brian manually rebuilt the J/C symbol as clean vector geometry. Particular attention was given to the lower J transition and the inner blue section of the C, refining those relationships while preserving the established design.
Reconstructing the approved identity
Working from the original artwork, Brian manually rebuilt the J/C symbol as clean vector geometry. Particular attention was given to the lower J transition and the inner blue section of the C, refining those relationships while preserving the established design.
A logo ready for different applications
The refined symbol and typography were brought together into a consistent set of logo variations, including full-color, black, white, and standalone symbol versions. Each was prepared to give Joris Coaching appropriate artwork for different backgrounds and uses, without compromising the original identity.
A logo ready for different applications
The refined symbol and typography were brought together into a consistent set of logo variations, including full-color, black, white, and standalone symbol versions. Each was prepared to give Joris Coaching appropriate artwork for different backgrounds and uses, without compromising the original identity.
